Feast you senses on this Natural Gas commercial, aired in Belgium this year, which uses stop motion and knitting to create a visual representation of cosy warmth.
The project's simplistic concept is the the key to the films success, a clever and emotive production of TBWA Brussels, directed by Olivier Babinet produced by Lovo Films.
Don't be fooled, however by the simplicity of the concept. This is an example of labour intensive and skillful production. Only after a month of preparation, 4 days and nights of shooting, a professional crew of over 40 men shooting live and in stop motion with 4 different cameras did the project come to fruition.
Below is a short video documenting the making of the commercial. I was struck by how it captured the satisfaction of the men working on set in their artistic process. It seems such a wonderful creative environment.